The MyComm strategy has four sequential phases:
1. Mapping and benchmarking youth beneficiary organisations, an international training series for staff of youth organisations, applying the training through developing audio-visual materials and campaigns/ developing communications products, and network building for greater policy dialogue and advocacy. In WP2, the training methodology will be designed based up a SWOT assessment of the participating youth organisations, addressing their public advocacy, communications, social networking and audio-visual capacity (Dev 2.1). The selected organisations will participate in online focus groups to benchmark and socialise. This will lead to a report on current capacity in youth organisations (Dev 2.3), which will be used to devise the training programme.
2. The Training Series in WP3 will be an opportunity for the staff of 75 youth organisations to strengthen communications capacities in audio-visual, social networking and public policy. It will have 3 parts, each composed of an online intro module and three virtual workshops. Each part will also have its own output: 1) new social media strategy with a focus on awareness raising for migrants/refugees, 2) thematic manuals on audio visual techniques and 3) new advocacy campaigns. In addition, there will be a 1 week training opportunity for 20 youth organisation leaders to shadow staff at partner organisations.
3. In WP4, participants will exploit their training: A Makeathon for Creative Communications Solutions to address vulnerabilities in young migrants/refugees (Dev 4.1) will be held. Then, three International Production teams of youth organisations will each produce 3 videos, creating narratives about migrant and refugee inclusion (Dev 4.2).
4. WP5 will be dedicated to network reinforcement: VYRE will expand its membership of migrant youth organisations and JEF will strengthen its Capacity Building and Empowerment and Diversity Task Forces. Relatedly, an international network meeting/conference (Dev 5.2) will take place in Brussels for youth organisations, with three strands: Synergies, Network Sustainability and Network Policy Development. This will result in 3 collective policy statements on targeted integration and social inclusion issues.
These activities will be underpinned by a project communications strategy, aimed at creating awareness across European civil society about themes related to youth migration and the project results in general, a quality committee and a project management group.